Choosing between a custom beat and a leased beat is not just a “money” decision. It’s a release strategy decision. If you are trying to stay consistent, drop music often, and learn what your audience reacts to, leasing can be the fastest way to build momentum. If you are planning a flagship single, pitching playlists , building a strong brand identity, or you simply need the beat to move around your vocal in a very specific way, custom production can be the better buy. The be